Economic Themes (2010) 48 (4) 6, 563-574


Vesna Stojanović Aleksić, Jelena Erić, Srđan Šapić

Abstract: The latest scientific and technological achievements in the last decade have led to appearance of numerous start-up ventures in the field of high technology. Those ventures are exposed to high levels of risk and uncertainty since they are located in the industries characterized by either extreme turbulence or initial stage in process of arising, which make traditional strategic management process unfeasible. In this paper, the authors pointed out the significance of defining strategic orientation and making distinctions in strategic approach depending on industry characteristic and time framework for strategy implementation.

Keywords:  new ventures; high technologies; strategy; turbulent industries; emerging industries

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